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INDONESIA
Corrie Kastubi: Preserving Indonesia’s Heritage Through Sustainable Fashion
For more than four decades, Corrie Kastubi has dedicated her life to celebrating Indonesia’s rich cultural heritage through fashion. Recognized as one of the country’s most respected designers, she has built a remarkable career by transforming traditional Indonesian textiles into contemporary works of wearable art while remaining deeply committed to sustainability, craftsmanship, and cultural preservation.
Since beginning her professional journey in 1979, Corrie has championed the beauty of Indonesian wastra—including Batik, Songket, Tenun, and many other traditional textiles that reflect the diversity of the Indonesian archipelago. Educated at the Lucie Clayton School of Dressmaking in London, she combines international design expertise with a profound respect for Indonesia’s centuries-old textile traditions.
At the heart of her creative philosophy is “Heritage to Now,” a concept that demonstrates how traditional craftsmanship can remain relevant in the modern world. Rather than treating heritage as something to preserve only in museums, Corrie transforms it into elegant contemporary fashion that speaks to new generations while honoring the artisans who keep these traditions alive.
One of the defining characteristics of her work is her commitment to zero-waste design. By carefully preserving the integrity of handcrafted fabrics and minimizing unnecessary cutting, she creates garments that respect both the artistry of the textile and the environment. Every collection reflects the belief that luxury fashion and sustainability should go hand in hand.
The Vision of Corrie Kastubi: Heritage, Sustainability, and Style
Corrie’s vision extends far beyond the runway. Through her Sustainable Fashion Map, she actively promotes the use of Indonesian natural fibers (Serat Alam) and natural dyes (Pewarna Alam) sourced responsibly from communities across Sumatra, Java, Kalimantan, Sulawesi, Bali, Lombok, West Nusa Tenggara, East Nusa Tenggara, Maluku, and Papua. Her work highlights not only the beauty of Indonesia’s natural resources but also the importance of supporting local artisans, preserving traditional knowledge, and strengthening sustainable livelihoods.
Her influence on Indonesia’s fashion industry reaches well beyond her collections. As a Co-Founder of the Indonesian Fashion Designers Association (APPMI) and a former member of IPMI, Corrie has helped shape the country’s fashion landscape while mentoring designers and promoting Indonesian craftsmanship on both national and international stages.
Throughout her career, she has remained actively involved with organizations dedicated to cultural preservation, women’s empowerment, sustainable textiles, and community development. Her collaborations with the Indonesian Fiber Council (Dewan Serat Indonesia) and her participation in initiatives such as “From Farm to Fashion” continue to demonstrate her commitment to building a more sustainable future for the fashion industry.
Corrie Kastubi’s work represents more than beautiful garments—it tells the story of Indonesia. Every textile, every handwoven fabric, and every carefully crafted silhouette reflects the nation’s extraordinary cultural diversity and the enduring skills of its artisans. By combining heritage with innovation, she has become an ambassador for Indonesian fashion and an inspiration to designers who believe that creativity can preserve culture while protecting the planet.
Her journey is a testament to the idea that fashion is more than style—it is identity, heritage, responsibility, and a bridge between generations. Through her lifelong dedication, Corrie Kastubi continues to prove that Indonesia’s textile traditions are not simply part of its history—they are an essential part of its future.
Instagram: @corriekastubi
World Fashion Exhibition Goodwill Ambassador Ibu Euis Saedah
Mrs. Euis Saedah: Championing Indonesia’s Creative Industries and Sustainable Development
The World Fashion Exhibition is honored to welcome Mrs. Euis Saedah as a Goodwill Ambassador, recognizing her lifelong dedication to advancing Indonesia’s creative industries, empowering small and medium-sized enterprises, and promoting sustainable economic development.
Throughout her distinguished career, Mrs. Euis Saedah has been one of Indonesia’s most respected public leaders, helping shape national policies that have strengthened the country’s industrial sector while creating new opportunities for entrepreneurs, artisans, designers, and local communities.
She served as Director General of Small and Medium Industries (IKM) at Indonesia’s Ministry of Industry, where she led initiatives that enhanced the competitiveness of Indonesian industries, supported innovation, encouraged entrepreneurship, and promoted the country’s rich manufacturing and creative sectors on both the national and international stage.
During her tenure, Mrs. Euis Saedah became a strong advocate for Indonesia’s fashion, textile, batik, handicraft, and creative industries. She consistently promoted the development of small and medium enterprises, recognizing that local artisans and entrepreneurs are essential to preserving Indonesia’s cultural heritage while driving sustainable economic growth.
Mrs. Euis Saedah: Championing Indonesia’s Creative Industries and Sustainable Development
Her leadership extended well beyond Indonesia. She represented the country at numerous international forums and cooperation programs, helping strengthen global partnerships in industrial development, technology, education, and entrepreneurship. Through her work, she has contributed to positioning Indonesia as an emerging leader in creativity, innovation, and sustainable industry.
Mrs. Euis Saedah has also been a passionate supporter of women’s empowerment, encouraging greater participation of women in business, leadership, and entrepreneurship. Her commitment to inclusive economic development has inspired countless entrepreneurs and community leaders throughout Indonesia.
As Goodwill Ambassador of the World Fashion Exhibition & World Fashion Week®, Mrs. Euis Saedah brings decades of experience in public service, industrial development, and international cooperation. Her vision aligns closely with the Exhibition’s mission to unite nations through fashion, sustainability, cultural preservation, and humanitarian collaboration.
The World Fashion Exhibition believes that fashion is far more than creativity—it is an engine for economic development, cultural diplomacy, education, and environmental responsibility. Mrs. Euis Saedah’s remarkable career embodies these values and reinforces the Exhibition’s commitment to building meaningful partnerships that create lasting global impact.
Her appointment as Goodwill Ambassador represents another important step in strengthening the collaboration between Indonesia and the World Fashion Exhibition, inspiring designers, entrepreneurs, institutions, and future generations to embrace innovation while preserving the rich traditions that define Indonesia’s cultural identity.
The World Fashion Exhibition proudly welcomes Mrs. Euis Saedah to its international family and looks forward to working together to promote sustainability, creativity, cultural exchange, and positive social impact around the world.
