INDIA

 India | Sustainable Couture | Heritage Craft Revival

Vino Supraja is a heritage-led sustainable fashion label dedicated to ethical design, cultural revival, and the elevation of indigenous craftsmanship into contemporary couture. Operating across India, the UAE, and Singapore, the brand works directly with handloom weavers in Tamil Nadu to preserve, reinterpret, and modernize historic textiles and traditional art forms for a global audience.

Rooted in deep collaboration with artisan communities, Vino Supraja creates heirloom-quality pieces that bridge tradition and modern luxury. Each collection honors the dignity of craftsmanship while ensuring fair practices, cultural continuity, and sustainable production.

Craft & Sustainability

Every Vino Supraja collection is crafted using handwoven fabrics sourced from artisan clusters in Chennimalai and Bhavani, supporting the revival of traditional Jamakkalam weaving. The brand is committed to:

• Ethical production and fair artisan collaboration
• Handwoven and heritage textiles
• Cultural preservation through contemporary design
• Sustainable and responsible fashion practices
   

By working directly with weavers, Vino Supraja ensures that ancestral knowledge and techniques are not only preserved, but meaningfully integrated into modern luxury fashion.

International Recognition

Vino Supraja has been showcased on major international fashion platforms, including:

• Shanghai Fashion Week
• Brooklyn Fashion Week & New York Fashion Week
• London Fashion Week
   

At London Fashion Week, founder and designer Purisai created a powerful cultural moment by incorporating an authentic Therukoothu performance on the runway. The brand’s Bhavani Jamakkalam Collection further stood out by featuring a senior weaver on the global stage—an unprecedented moment that placed artisan dignity at the heart of luxury fashion storytelling.

Design Philosophy

Through design, narrative, and advocacy, Vino Supraja positions Tamil heritage crafts within the contemporary global fashion discourse. The brand’s work goes beyond garments—it tells stories of culture, continuity, and community empowerment, transforming traditional craftsmanship into modern couture expressions.

At World Fashion Exhibition NYC 2026

Vino Supraja joins the World Fashion Exhibition NYC 2026 as a representative of India’s living textile heritage, showcasing sustainable couture rooted in cultural authenticity, ethical collaboration, and global creative dialogue.